Textilní marketing

Field of study:

Marketing and advertising

Study language::

CZ

Study program code:

B0414A270001

Application deadline:

31.03.2027

ISCED code:

0414

Study form::

full-time

Study duration:

3 years

Number of applicants in the last academic year: 190

Number of admitted students in the last academic year: 190

Textile Marketing is an undergraduate study programmeme which uniquely couples the field of textile and clothing materials and technologies with marketing skills. The course aims to train university-educated experts who have an understanding of the specific properties, proper functions and quality assessment of textile products while being aware of the related principles concerning customer relations (consumer protection, correct marking etc.) and also the rules of marketing and business negotiations. The course will provide students not only with theoretical and practical knowledge on this level, but also with sufficient flexibility, an ability to communicate about industry-specific topics in English, an understanding of technical fields and a set of what is comprehensively referred to as soft skills.

Graduates will be able to work primarily in the marketing departments of textile and clothing producers and also have the competence to act there as technical inspectors, supervise the observance of technological procedures and assess, improve and design business processes. Such work covers both clothing and interior textiles and technical textiles, for example car seat covers. In inspection and purchasing they will be able to identify whether the prescribed specifications (material composition, design, comfort parameters) have been complied with. They will also find career opportunities in marketing departments. They will be able to run their own business in the field of textiles and textile maintenance or as qualified producers or sellers of apparel. The comprehensive compulsory on-the-job training, practically-focused subjects and what is referred to as soft skills will make graduates prepared for a career related to the implementation of innovations under the Industry 4.0 trend. Graduates will be poised to continue their studies in master's degree courses in textile or other engineering programmes.

School detail

Institution type:

public

Founded:

1953

Abbreviation:

TUL

Number of students:

6596

Number of international students in degree programs:

448

Number of international exchange students:

431

Number of international alumni

80