Management a marketing

Field of study:

Management and administration

Study language::

CZ

Study program code:

N0413A050031

Application deadline:

12.04.2026

ISCED code:

0413

Study form::

full-time

Study duration:

2 years

Number of applicants in the last academic year: 280

The main goal of the study in the study programme Management and Marketing is to prepare students both A) for their work in practice in the private, public and non-profit spheres in middle and senior management, with the ability of independent and comprehensive decision-making while applying a systematic and creative approach to problem solving. on the basis of knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, so B) for subsequent doctoral studies in the field or related.

The master's study programme Management and Marketing connects with its specializations the field of marketing, design management and management of public administration and regional development. The graduate is able to solve issues in the field of managerial and marketing matters of corporate and public administration units, including their basic financial. An SME graduate is thus qualified for practical employment in middle and senior managerial and economic positions in both the corporate sphere and public administration, for example in the positions of marketing manager, marketing analyst, project manager. The graduate is also ready to study in a doctoral study program

School detail

Institution type:

public

Abbreviation:

UTB

Number of students:

9310

Number of international students in degree programs:

1175

Number of international exchange students:

282

Number of international alumni

233