Marketingové řízení

Field of study:

Marketing and advertising

Study language::

CZ

Study program code:

B0414A050002

ISCED code:

0414

Study form::

full-time

Study duration:

3 years

Number of applicants in the last academic year: 654

Number of admitted students in the last academic year: 376

The three-year degree programme is designed to provide students with in-depth knowledge of economics, business economics, management, marketing, logistics, and management of companies operating in tourism. Knowledge and skills gained during their studies help students create a solid base they can build on in practice.

You gain both theoretical and practical insight into market economy and will be actively involved in the management of companies and economic and administrative bodies. They will be able to work in teams as well as to solve problems independently and responsibly. You gain the knowledge of at least one foreign language at the B2 level. Graduates will work in management and economics at lower and middle management levels. They will be able to solve both practical and theoretical issues related to economics and marketing. After graduation, you can find employment in companies and non-profit organizations, not only as marketing experts.

School detail

Institution type:

public

Founded:

1991

Abbreviation:

ZCU

Number of students:

12520

Number of international students in degree programs:

721

Number of international exchange students:

373

Number of international alumni

2496