Tourism and hospitality management

Field of study:

Interdisciplinary programmes involving broad field 04 (1)

Study language::

CZ

Study program code:

B0488A050010

Application deadline:

30.04.2027

ISCED code:

0488

Study form::

full-time

Study duration:

3 years

The study programme aims to educate professionals in the field of tourism and hospitality beyond the knowledge of economics, mathematics, business administration, statistics and marketing. Teaching in the field goes hand in hand with modern approaches to tourism and hospitality management in the international and national dimension. Cross-curricularly, economic critical thinking, sustainability conditions and the application of digital technologies will be interwoven in courses, which is necessary in all contemporary economic disciplines. Tourism is a very complex field with an international dimension, therefore language teaching and orientation in a multicultural environment are an integral part of the programme. Since tourism and hospitality are practice-oriented fields, close cooperation with corporate or public administration practice through lectures by experts, study trips or excursions, or student internships or assignments of seminar or qualification papers for specific subjects from practice will be part of the curriculum.

After completing the programme, you will: - understand the economy, financial markets, economic actors in national and international markets, market failures and their solutions; - understand tourism and hospitality, their importance for the global and national economy and regional development, and their current state; - know the basics of financial and marketing analyses, management and marketing of tourism and hospitality businesses, and the impact of public administration; - identify areas in Czechia and internationally with the highest tourism and hospitality potential; - understand sustainable tourism and hospitality, modern trends and the impact of automation and digitalisation; - analyse tourism and hospitality in national and international environments; - measure and evaluate territorial and business potential and conduct economic analyses and processes (calculations, financial plans etc.); - apply economic analyses, management procedures and management tools in tourism and hospitality; - communicate and present in at least two world languages at C1 level of the Common European Framework of Reference for Languages and formulate, argue and present opinions.

School detail

Institution type:

public

Founded:

1953

Abbreviation:

VSE

Number of students:

15040

Number of international students in degree programs:

3789

Number of international exchange students:

858

Number of international alumni

953