The programme has been established by the Czech National Agency for International Education in accordance with the approved Concept of Unified Presentation of the Czech Republic Abroad and is developed in connection with the role of the Ministry of Education, Youth and Sports in the inter-ministerial goal of building the image of our country under the brand "Czech Republic: The Country For The Future"

The programme is supported by Czech higher education institutionsMinistry of Education, Youth and SportsMinistry of Foreign AffairsCzech diplomatic missionsCzech Centres, Ministry of Industry and TradeCzechInvest, student and professional associations and possibly also the private sector.

Increasing cooperation with international alumni in the Czech Republic is one of the priority tasks of the Czech National Agency for International Education and Research in the field of promotion of Czech universities abroad. The result of the program will be an offer of online and offline services and events for graduates, which will connect them and allow closer contact with Czech organizations, whether Czech universities, the Czech National Agency for International Education and Research, Czech diplomatic missions, Czech Centres and other state institutions or the private sector. 

Due to the goals of the programme, the participation of Czech expatriates abroad is also be possible.